Feels Like the First Time

I am nervous, excited and yes...feeling vulnerable. 

Despite my decade of being an entrepreneur and launching products, something about this product, this brand, Top·Down Planner, is different. It is hard to put into words, but I feel like for the first time I am exposing a slice of who I am, how I think and what I value. This product is personal and in creating it I am putting a piece of me out there to be accepted, loved or who knows what. 

I am a few weeks away from soft-launching Top·Down. In fact, it's likely that no one will ever even read this post because the website it will be posted on is not even live yet. But If I have learned anything in my life, I know that there are times when you have to take some things to the finish line even if no one cheers you on. And so it begins...

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